Internet Marketing in Business Essay Example for Free

Internet Marketing in Business Essay Learning Outcomes 1. Know what role internet marketing has within a modern marketing context 2. Understand the benefits of internet marketing to customers 3. Understand the opportunities offered to businesses by internet marketing 4. Understand the challenges faced by businesses using internet marketing This assignment is my own work. If I have worked with someone else or have received help I have shown this clearly in my work. I have given references for all quotations and materials from the work of other people. Student signature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Date †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Marking Criteria Pass Criteria to be met P1 describe the role internet marketing has within a modern marketing context P2 describe how selected organisations use internet marketing P3 explain the benefits to customers of a business using internet marketing P4 describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business P5 explain how internet marketing has made a selected business more efficient, effective and successful P6 explain the challenges of globalisation facing a selected  business when using the internet as a marketing tool Merit Criteria to be met M1 analyse the benefits of internet marketing to customers M2 analyse the marketing opportunities and challenges faced by a selected business when using internet marketing Distinction Criteria to be met D1 evaluate the effectiveness of internet marketing in meeting customer needs for a selected business Embedded English Skills Embedded Maths Skills Speaking and listening – make a range of contributions to discussions and make effective presentations in a wide range of contexts (giving presentations). Writing – write documents, including extended writing pieces, communicating information, ideas and opinions, effectively and persuasively (writing reports). Interpretation of numerical data Production of charts and tables from data Intra/Extrapolation of data to new situations Creation of case studies The Scenario 1. You will work in teams of three (maximum) people. Working individually is  allowed. 2. Each member of the team will keep a reflective diary logging their input into the team work which will be presented alongside their evidence at the end of the assignment. 3. Your team is acting as a consultancy for a business which is considering expanding their operations online. Your coursework will consist of the advice that you give this company. 4. Your will make FOUR pitches to this company, addressing the information required in the following briefs. 5. The format of the pitch is yours to decide. It must be a format which can be reviewed by a third party of necessary. Possible formats could include a written report, a presentation, a portfolio of evidence, a video or a recorded structured question and answer session etc. You are not required to use the same format to answer each brief. BRIEF ONE P1, P2 Using examples from businesses with established online presences, describe the changes that internet marketing has delivered to the modern marketing concept, how the internet complements the traditional operations of these businesses and what benefits this use of the internet delivers for the businesses. Your pitch should include: (P1) how using the internet has changed the way companies interact with their customers (P1) which tools have been introduced to enable marketing on the internet (P1) how companies ascertain the wants and needs of the customer using the internet (P2) examples of how these tools are used by a number of businesses to market to customers (P2) examples of best practice in using the internet for marketing (P2) how internet marketing is integrated with more traditional marketing media BRIEF TWO P3, M1 Carry out primary and secondary research into the customer experience of marketing on the internet and present the benefits that have been delivered  to these customers. This brief must be informed by actual experiences and should take into account both positive and negative responses from customers. Your pitch should include: (P3) examples of benefits to customers that have come as a result of internet marketing (P3) positive and negative case studies of customer experiences of internet marketing (M1) analyse how internet marketing builds on conventional offline marketing practices. (M1) give a detailed explanation of the effect use of internet marketing tools to enhance the customer experience. BRIEF THREE P4, P5, P6, M2 Present the client with a guide to the practical methodology of marketing online. This should include reference to marketing strategy, including but not limited to the marketing mix, the changes to operations which will result in greater effectiveness and efficiency and the impact of moving from a local to a global business audience. It should also detail the challenges that would face the business and make recommendations on how to overcome them. Your pitch should include: (P4) an outline of the benefits and opportunities for an organisation of using internet marketing. (P4) a case study of an organisation which uses internet marketing which details their usage, using the marketing mix as a framework. (P5) an explanation of efficiency gains that can be achieved through the use of internet marketing. (P5) examples of the usage of internet marketing techniques to achieve effective and successful outcomes for organisations. (P6) examples of the impact of globalisation on organisations that use the internet for marketing. (P6) how do businesses modify their online presence to suit a global audience? (M2) an analysis of the opportunities and challenges that internet marketing creates for an organisation. (M2) detailed examples of instances where organisations have  overcome these challenges. BRIEF FOUR D1 Present a case study of an existing business which has introduced an online marketing and/or sales function and evaluate the impact that internet marketing has had on the organisation and its customers. This brief also requires you to identify the needs of the customers and detail how they have been addressed by internet marketing. Your final pitch should include: (D1) a detailed case study of a selected business showing how they use internet marketing to achieve their aims and objectives. (D1) a detailed explanation of the wants and needs of the customers of the business. (D1) an explanation of how the use of internet marketing meets these wants and needs. (D1) an explanation of how the use of internet marketing fails to meet these wants and needs. (D1) recommendations of how the selected business could improve their internet marketing to become more efficient and effective, justified with examples of best practice and innovators in the area. RESUBMISSION FEEDBACK/DATE: SUMMATIVE FEEDBACK: STUDENT REFLECTION: UNIT GRADE: Grade (please circle) Points (please circle) P / M / D 70/ 80/ 90 Learner Declaration: Name Signature: I certify that the work submitted for this assignment is my own work. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice. Tutor Signature: Date:

Deep Ecology And Religion Essay -- essays research papers

Through this portion of class readings and discussions, we have sought deeper meaning and understanding of philosophies of individuals and organizations that revolve around the fundamental aspects and notions of deep ecology and eco-activism. These associations offer more views and attitudes on how an individual and society can create and maintain a kinship and positive influence with the natural environment. Like deep ecologist’s view on the metaphysical relationship of man and nature. Eco-activist’s contend to a belief of â€Å"ecology as religion†(Kinsley 193). They take their duty with the environment as a deeply spiritual, physical, and emotional connection. Specifically, an environmental-action group called Green Peace, brings forth a new term called â€Å"planetary consciousness†(Kinsley 199). This consciousness parallels the views of deep ecologists by means that they believe and affirm the inter-dependence and significance of all living things. This planetary consciousness outlines and proclaims that individuals and society must learn to respect the entire earth as an integral and animated system, this respect must equal the respect each individual shows themselves. This view is reasonable and valid and allows mankind a more intimate, religious, and personal vantage of the living world. However, the application of this lifestyle and relationship to the majority of society seems inconceivable. Since humanity cannot even maintain an intimate relationship with another individual, for instance the ever-increasing rate of divorce and separations in marriages. This matrimony has been viewed as sacred throughout the history of humanity yet infidelity and divorce remain severely high. While society’s view of nature, as a revered and animated character is still frequently unfamiliar and unpracticed. Therefore, it seems implausible for immediate action to occur because based on the history of mankind’s slow and inflexib le ability to change their behavior and conduct. Max Oelschlaeger claimed in The Sacred Earth that â€Å"the modern person has lost sight of the sacredness of creation†(539). This accurate statement can be furthered that mankind has lost touch with the sacredness in all relationships, most importantly with themselves. Therefore, in order to change an individual’s perceptions on the natural world they must first reanalyze and reconstruct their image and beh... ...eservation. The eco-activist group, Earth First, is an organization that tries to grasp the world’s attention through radical actions to save the environment. Their beliefs are extended from deep ecologist thought believing that every non-human entity deserves the same rights and respect as humans. This organization will give society a jaded notion on how to preserve the environment through their violent actions and protests. Their code claims that they will abide by â€Å"any and all means† to resist the destruction of the natural world (Kinsley 200). Their acts will definitely be noticed by society through media but I feel many will close their eyes to the fundamental idea Earth First is trying to represent because of their radical and malicious acts. Though this organization is acting for the higher good of the environment, they are putting other humans in danger, which is not a justifiable or principled achievement. Therefore, in order to reconstruct an individual’s view to a more positive and respectful relationship with environment we must teach and act non-violently, unlike the organization Earth First, and apply the principles of bio-regionalism, Green Peace, and deep ecology.

The Life and Needs of an Elderly

The subject of this study is Evgenia. She is an 86 year-old woman living in one of the Jewish Federation Apartments in New York. She is not a native of America. She came from Ukraine 16 years ago and she also lived in Israel for two years. Evgenia speaks and writes very little English but she is able to communicate whenever she has to.She spent twenty-six happy years of her life with her husband. Unfortunately, he died of stroke at the age of 48. Though she was still young then, she never remarried. After all, her kids were always there for her and her grandkids always kept her occupied. She said that her family was indeed very supportive of her, even up to now.Evgenia has a daughter and a granddaughter who live here in America. She also has a son in Ukraine. She said that her daughter comes to visit her apartment once every week. When she does, she helps her with shopping.At times, her daughter also drives her to dry cleaners and to her doctor’s appointments. She also helps E vgenia find the stuff that she can’t find. Evgenia needs some help at times with organizing her things because she is completely blind.Evgenia became totally blind as a result of her Glaucoma. She was only 36 when she was diagnosed with the condition. To slow down the effects of the condition, she tried various forms of treatment for ten years. However, her condition did not improve.When not one of her treatment plans seemed to work, she decided to undergo a surgery. In 1975, she had an eye surgery in Ukraine but to her dismay, the procedure only made her condition worse. She first lost her vision on the left eye. Overtime, she could no longer see with any of her eyes.When she was 78, Evgenia learned that she has also developed Parkinson’s disease. However, she takes medication for her condition and noted that â€Å"It’s in control†. Evgenia also has Hernia but she explained that the condition hasn’t bothered her yet.Although most people who have E vgenia’s conditions are bed ridden and dependent on aides, this adorable lady isn’t. In fact, Evgenia is very independent. She wants to do things on her own and she doesn’t like it when someone helps her. She walks by herself, makes her bed, and bathes and dresses by herself. She even cooks on her own.Her condition doesn’t hinder her from reading for Evgenia knows brail. She reads a lot and on top of it, she also listens to books and tapes and answers crossword puzzles. She also knits a lot. She knits blankets, gloves, socks, hats, and more.To know where and which colors she will use for her knitting, she keeps her knitting basket in order. She gets by with her daily living tasks because she always keeps her stuff set up in a certain way that she knows where things are and what they are. Evgenia still has a very good memory that she can rely on.Elderly Care Set-upI. The need to move There are a variety of reasons why the elderly has to move away from his family. However, the most common reason is that the relatives are really incapable of caring for their elderly. Sadly, many people see the elderly as a burden. For Evgenia however, the case is quite different.Before she was admitted in the Jewish Federation Apartments, Evgenia lived with her daughter. Her family, as stated previously, was very supportive of her. The problem was that she was not comfortable with the place.Although she liked being around her family, she felt that she needed to be more independent. She noted that her daughter’s house was quite small. She described it as a â€Å"two-storey home with too many steps†, which is not favorable for someone who already had a hip replacement surgery like her.The place also didn’t have a home phone. Since the home was generally not conducive for the life of an elderly, she often hesitated – and even felt afraid – to be alone in the house. What made things worse was that she had no privacy becau se she had to sleep in the same room with her granddaughter.As such, Evgenia then told her family that she wanted to live on her own. Luckily, her daughter said that it was alright for she knew well how independent her mother was.II. Independent living and the patient’s experienceEvgenia has been attending an adult day care, â€Å"Guilt Care†, even before she was living in the Jewish Federation Apartments. She goes to the day care at least five times every week. At the day care, she finds lots of things that she could do. Technically, it serves as a place for socialization and education.There, she knits and lets people read crossword puzzles to her. She also listens to concerts and nurses’ lectures on how the elderly can take care of themselves. She meets with a dietician once a week as well.When she decided to live on her own, she spoke with the social worker from the day care and asked for help. She was then referred to the Jewish Federation Apartments. This r esidence is open to the elderly, aged 62 years old or older.To be a tenant, Evgenia had to complete an application, furnish the requirements, and then have her request stamped and placed on the waiting list. At that time, she didn’t have Medicaid/Medicare and SSI.However, with the help of the social worker, she was able to get the insurance and the SSI qualifications. After a year and a half being on the waiting list, she finally got an apartment of her own.Now, Evgenia has been living in the apartment for a decade. She said that she is very happy there. Living in independent living community has some built-in benefits. The first of which was the fact that there are many seniors with whom Evgenia can socialize with.The second was that the features of the apartments were specifically designed to fit the security, comfort, and safety needs of the elderly. What Evgenia liked more about the Apartments was that it has a huge community room where different kinds of activities are i nitiated – from daily exercises to parties. Evgenia loves to play Bingo on Thursdays.Since the Jewish Federation Apartments is an independent living community, the place does not have a 24/7 medical support service, nor does it provide regular custodial care for the clients. The place is just exactly what Evgenia wants.Since she can take care of herself, she only requires her nurse aid to come only twice a week for four hours plus 15 minutes every morning on weekdays. Her daughter also visits her.III. The care an elderly needsa. Caring for the patient with glaucomaEvgenia’s total blindness was the result of her glaucoma. Treatment against Glaucoma can prevent visual loss, but that only happens if the condition is just at its very early phase. Although Evgenia had undergone treatment, perhaps she only did when her condition was already at an advanced state. Unfortunately, the damage caused by this condition cannot be reversed.In general, people with glaucoma may experie nce depression and anxiety. The loss of vision can render many people helpless and that is why they may need to have a companion always. In the case of Evgenia however, she was able to overcome her impairment.Since she’s smart, she learned brail so she can continue to read. Her sharp memory and her â€Å"orderliness† with her things also compensated for the sense of sight that she lost.While most people who are blind need utmost care and help, Evgenia doesn’t. What she needs is some encouragement which she can gain from meeting and talking to other seniors who also have glaucoma. Apart from that, her relatives and nursing aid can also help her with some household tasks.b. Caring for a patient with Parkinson’s diseaseAlthough Evgenia said that her condition is â€Å"in control†, it must be noted that Parkinson’s disease is chronic and progressive. So this means that it will persist over time and its symptoms will also grow worse. To understan d her case and her health and physical care needs, below is a list of the symptoms that people with Parkinson’s disease can experience (From MayoClinic.com).

Nutrition Is Essential Component Of Physical Fitness And...

Nutrition is vital component of physical fitness and performance. Eating balanced diet is very important in health, as our bodies need essentials nutrition to live, grow and function properly. However, are there any additional supplements needed for people who engages in physical activities more than the others? In the past decades, many workout supplementation has gained vast majority of popularity among young males who attempts to enhance their strength and physical performances. Performance supplements must be consumed close proximity to resistance exercises in order to experience full effects if there is one. Performance supplements are widely accessible in the public as it is one of the supplements that has been purchased the most among young adults population, hence, it is necessary to take close look at the product. It is crucial to take close examine of performance supplement to find out if there are any effects at all in strength and performance enhancement Ormsbee et al. (2012), in their Journal of the International Society of Sports Nutrition article, â€Å"The effects of six weeks of supplementation with multi-ingredient performance supplements and resistance training on anabolic hormones, body composition, strength and power in resistance-trained men† states that Multi-Ingredient performance supplements (MIPS) increase peak anaerobic power. The study consisted of six weeks of training with two controlled groups in which one group consumes performance supplementsShow MoreRelatedThe Importance Of Physical Activity And Nutrition1618 Words   |  7 Pages It is essential for every human being to understand the importance of physical activity and nutrition. 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